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Of the $125 million more wanted by staff of the exchange, which is called Connect for Health Colorado, $14 million would be earmarked for outreach. The organization estimates that 90 percent of Coloradans don’t know about the exchange, what it does or how to use it.
Consumer groups want even more money spent on publicity, asking for $20 million. Groups like Colorado Consumer Health Initiative and CoPIRG Foundation fear that anything less amounts to underfunding the program.
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